Dave Roy
Skill Score
Novice (1/6)
62
Industries
No Industries Found
Contact
Skills
Evaluated for Associate Product Manager and Generalist PM role archetype
Performance by Category
Communication
0%
Strategy
0%
Design
0%
Technology
0%
Execution
0%
Go-to-market
0%
Top Skills
Metrics definition User research Listening Wireframes and mocks User feedback review Negotiation Stakeholder alignment Writing and presentation Agile methodologies Product vision Performance tracking Business model design Market analysis Product roadmap Digital marketing Feature prioritization Data retrieval Relationship building Product requirements User journey and personas
Skill Progression
Experience

Product Analyst

o Designed a GTM strategy for Quebec’s mortgage lending market resulting in a 46% increase in sales. o Uncovered critical user pain points and competitive analysis for the QuestMortgage platform. o Increased product sales growth by 67% by improving product efficiency, aligning features with user needs and consulting critical stakeholders. o Delivered an end-to-end design from research and strategy to prototyping and A/B testing for product launch.

Product Marketing Manager

o Managed full-cycle projects in consumer engagement and marketing research, for the following brands: U by Kotex®, Huggies®, Cottonelle®, Depend®, and Poise®, totaling a $10 million sales volume. o Designed proposals & reports using Excel and PowerPoint to conduct trend analysis, competition research, and define the target market for introduction of products to the institutional market via B2B sales o Designed a product guide for the Huggies® brand, to distribute to institutions around Canada. o Collaborated with cross functional teams to redesign and the Huggies® and Cottonelle® brand websites. o Headed a new product launch using monthly ad-hocs, resulting in the company’s highest ever recoded traffic count and 15,000-unit sales in 3 days.

Web Developer & Product Designer

o Developed websites (main and e-commerce), with an emphasis on a high-quality UI/UX, rigorous code testing in line with best practices for website development, including mobile and responsive site design. o Created & managed new Google Ads Campaigns which increased sales by over 70%. o Implemented Search Engine Optimization improving the website’s loading speed through backlinks by 175%. o Designed product specs, and 3D models on Adobe Dimension.

Product Manager

o Designed new go-to-market product strategies and online marketing campaigns resulting in a 136% online traffic increase a 41% boost in conversion rates. o Led the product development for a new cloud-based POS system, which increased customer acquisition efficiency by 56%. o Produced innovative business strategies with relevant stakeholders resulting in a significant market share increase.

Entrepreneurial Experience

Co-Founder

o Designed an integrated chain of international clothing suppliers directly linked to e-commerce operations resulting in an automated sales process. o Built a network of 200 Brand Ambassadors worldwide providing a great boost in marketing and brand value. o Designed a user-friendly and modern e-commerce website to support online sales. o Designed a loyalty program to boost sales among the existing customer base.

Degree Programs

Business Technology Management

Licenses and Certifications

No Licenses or Certifications Found.