• Collaborated with cross-functional teams of 8+ departments orchestrating launch of 45+
products on e-commerce garnering 10% market share with 200% growth year-on-year.
• Successfully negotiated contracts with multiple stakeholders, saving the company 10% in
product procurement costs leading to bottom-line improvement in P&L.
• Leveraged platform analytics to reduce ACOS by 50% by optimizing performance market
ing campaigns Increased CTR by 30% by improvising the product catalog.
• Developed and executed brand marketing influencer campaigns on Instagram and YouTube, engaging 1.24 million people and increasing brand-indexed searches by 70%.
• Designed and executed first ever omnichannel model for wallpapers & application service on Amazon Conceptualized and initiated the debut of paint products on e-commerce.
• Led market research efforts resulting in innovation leading to 20% increment in positive cus tomer ratings, 50% expansion of existing product range, and 3+ new category introductions.
• Established GTM strategy for successful launch Planned pricing strategy and branding initiatives leading to a 3x spike in sales during key sale events.
• Achieved a high inventory fulfillment rate of 95% through the implementation of data driven strategies Managed the entirety of e-commerce operations and business activities.
• Enhanced online visibility and sales through strategic SEO practices, achieving 50% incre ment in organic ranking of key products on Amazon.