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Ritika Rai
  • 5 years of experience
Skill Scoreⓘ
Rookie (2/6)
149
Industries
Ad Tech Agriculture Tech Consumer Tech
Dynamic and results-oriented Product Manager with a knack for translating market insights into innovative solutions, driving business growth through strategic product development and customer-centric design.

Experienced and Strategic Product Manager with a proven track record in driving the vision, design, and market success of innovative software solutions. Leveraging a background in entrepreneurial ventures and agile development, adept at analyzing customer and market signals to deliver impactful, user-centric products. Strong collaborator with a focus on aligning business objectives with customer needs.

Skills
Evaluated for Associate Product Manager and Enterprise PM role archetypeⓘ
Performance by Category
Top Skills
Negotiation Relationship building Metrics definition Listening Writing and presentation Stakeholder alignment Performance tracking User journey and personas Sales training and support Market analysis
Skill Progression
Experience

Marketing Specialist

  • Jade Business Services LLC| Remote
  • Full-Time
  • Aug 2023 - Jan 2024

ROLE DESCRIPTION . Optimize company presence on Microsoft AppSource and Partner Center, strategically enhancing profiles and showcasing offerings for maximum visibility and engagement within the Microsoft ecosystem.
• Collaborate cross-functionally to understand current business needs and align marketing strategies with company objectives, fostering a collaborative approach. . Conduct competitive research, informing the development of innovative marketing strategies and campaigns with a data-driven and competitive analysis approach. . Lead Social Media Marketing efforts on Facebook, Linkedin, etc., including video and webinar creation, showcasing proficiency in the digital landscape. . Manage the company website on WordPress, contributing to user experience design and content management.
• Coordinate and manage upcoming events, create targeted marketing content, and explore sponsorship opportunities.
• Execute email campaigns using HubSpot, ActiveCampaign, Instantly with follow-ups after events and conferences, demonstrating skills in lead generation.
• Oversee the creation and management of marketing materials, contributing to brochures, flyers, and other collateral,
• Conduct competitive analysis and devise influential social media marketing campaigns, emphasizing creativity and differentiation. . Craft press releases and update news sites, showcasing strong communication skills.

Co-Founder

  • 10xLearning
  • Full-Time
  • Kanpur, Uttar Pradesh, India
  • Jul 2022 - Jul 2023

As a co-founder at 10x Learning, I tackled challenges in a competitive ed-tech market by focusing on target audience identification, brand awareness, and coding education. Despite limited resources, I prioritized student engagement, conversion optimization, and innovative outreach strategies to impact Tier 2,3,4 city students’ lives, including personalized parent-student calls for sales Our Mission was to make school students Tech Creators rather than just being Tech consumers. ROLE DESCRIPTION . Co-founded and served as CMO at 10x Learning, where I played a key role in driving strategic leadership, marketing, and product management. . Led the agile development of a dynamic web application, employing technologies such as Next.js, Express.js, and MongoDB, aligning with your focus on cutting-edge technology.
• Conducted market research to identify edtech sector gaps and contributed with innovative solutions. . Organized Kanpur’s first tech fest for over 8000 school students, securing support from renowned brands like Red Bull and Fujifilm . . Forged partnerships with district administrations to implement a mobile app development course in government schools, enriching students’ learning experiences Successfully managed marketing campaigns, expanding product reach, and establishing strategic partnerships, aligning with your emphasis on market analysis and cross-functional collaboration. . Recognized by the Hon’ble Governor of Uttar Pradesh for community impact, demonstrating leadership, innovation, and community engagement.

Co-Founder

  • AnsrOne
  • Full-Time
  • Kanpur, Uttar Pradesh, India
  • Nov 2018 - Jul 2023

ROLE DESCRIPTION Co-founded and served as a Product Manager at AnsrOne, contributing to strategic leadership and marketing strategies. Collaborated with C-level clients to understand their business needs and strategize data-backed advertising solutions that align with their goals.
• Presented comprehensive solutions to clients via video conference or in- person meetings, ensuring effective communication and pitch delivery. . Led a custom curated pipeline, prospecting for new clients, and promptly responding to inbound inquiries. . Managed the entire sales process, from initial contact to closing deals and ensuring seamless client onboarding. . Led the development of diverse IT solutions, enabling clients to establish a robust online presence. Successfully positioned AnsrOne in the market through innovative technical offerings and effective strategies. Demonstrated proficiency in selecting optimal technology stacks to ensure efficient and robust solutions. . Played a pivotal role in the company’s growth and impactful market presence, serving 30+ clients globally. Stayed abreast of the latest trends and best practices in the IT industry, ensuring AnsrOne’s marketing strategies remained cutting-edge and competitive.
• Aligned organizational objectives with company mission to increase business growth and integrate work strategies. . Developed key operational initiatives to drive and maintain substantial business growth. Networked with other businesses and customers to increase sales opportunities and contacts. Established team of motivated and highly skilled employees to help run business. Monitored performance, identified areas of improvement and devised solutions to address areas of weakness

Degree Programs

Master’s In Business Administration Information System Management

  • Manipal University
  • Master's In Business Administration Information System Management
  • - Jan 2023

Bachelor of Science

  • CSJM
  • Bachelor's Of
  • Jan 2018 - Jan 2022

Licenses and Certifications

No Licenses or Certifications Found.