Kunal Rai
Skill Score
Rookie (2/6)
Finance Tech
Product @ Flipkart | IIFT | IISc | NIT

Kunal is currently working for Flipkart as a Product Manager. His previous roles include INDmoney as a Product Manager – Onboarding & KYC, Yes Bank as a Product Manager – Digital Transformation. Skilled in scaling and building mobile and web products, Creating User Experiences, Optimizing Conversions, Wireframing, Product Roadmap, Sprint Planning, Business Strategy, Stakeholder Management and Data Analytics (SQL, Hadoop, Impala, Python).

He holds his MBA (International Business) from the Indian Institute of Foreign Trade. He was also a member of the Corporate Relations and Placements Committee at IIFT for the batch of 2017-19.

Prior to his MBA, he has 10 months of work experience in Intellect Design Arena Limited, Chennai as a Consultant in their Global Consumer Business (iGCB) department. He has managed critical application developments for top BFSI clients across the globe.

An engineering graduate from National Institute of Technology Srinagar, he also completed CFA-Level 1 with his MBA. He was actively involved in co-curricular activities in his college and school and has achievements in national level debates, extempores, quizzes and olympiads.

He is an avid cricket fan, a fond believer of test cricket. He also likes poetry and occasionally travels to poetry recitations. He has lived in Delhi, Chennai, Srinagar, Bangalore, Kolkata and Mumbai and likes to explore new places.

Evaluated for and PM role archetype
Performance by Category
Top Skills
Skill Progression

Product Manager

Solving some interesting problems at scale in the e-commerce industry

Product Manager

– Revamped the complete user onboarding flow, key OKR of users reaching dashboard improved by 12%. Improved communication throughout the onboarding with social and trust validations, leading to 15% more users fetching credit reports and providing consents to read their Gmail – thus leading to better analytics and advisory
– Critical third-party integrations to make the KYC flow intelligent, automated and seamless – resulting in nearly 4X jump in the funnel conversions in less than 3 months – solving the most complex KYC problem of India across Bank Savings Account, NBFC FDs, Mutual Funds, US Stocks & Crypto
– Launched all-in-one account opening for Savings Account + US Stocks + Mutual Funds – industry’s first implementation of a KYC journey across such varied products – this led to 5 Lakh+ Full-KYC Savings Accounts opened in less than 3 months – the fastest neobank to do so
– Ensured investment readiness benchmark for users even with soaring new user acquisition (250% growth Q-o-Q). Conceptualised an auto-approval engine for MF fresh KYC cases leading to 95%+ cases being approved without any operations involvement (from 0% in 2 months time)
– Launched the end-to-end CKYC stack at INDmoney – Search, Download and Upload – enabling us to utilise CKYC records as well as create CKYC records in our capacity of a SEBI-regulated RIA

Senior Product Manager

Product Manager

Part of the Liability Products Management setup creating best-in-class experiences for end-users with a clear focus on simplification of complicated user journeys. Only Product Manager in LPM to be rated ‘1-Exceeds Expectations’ in both appraisal cycles at YES Bank. Roles included –

PM – Digital Transformation
– Conceptualised the Onboarding and KYC journey for Yes Bank’s new mobile application with a vision to create a one-stop solution for all financial needs
– Industry-first profile creation approach to user onboarding for Savings+Credit Cards+Investments in a single journey, worked on incremental improvements to reduce funnel drops
– Worked on platform-level projects such as widgetisation, theme-supports, vernacular-language support, etc.
– Slashed CAC through alliances by 90%, drop-offs by 80% by employing critical journey enhancements

PM for individual remittances (inward and LRS)
– Worked on streamlining processes to ensure leakages and TATs for credit were brought down by 25%
– Initiated a campaign calendar with analytics on which purpose people remit abroad for leading to 150% Q-o-Q growth in volumes
– Conceptualised on-ground training content over internal apps for non-direct sales channel

PM – SME Portfolio and Analytics
– Created intricate propensity models for channel activation and reactivation, wallet-based CA modelling leading to 20% increase in cross-sell and YoY acquisition by 20%

Summer Intern

A part of Yes Bank’s flagship Y-EPEP Summer Internship Program. Interned in the Global Indian Banking (GIB) Department under the guidance of Mr. Amresh Acharya, Group President and Head – GIB. Offered a Pre-Placement Offer (PPO) for an exemplary performance during the summer internship.

-Primary research with representative offices, customers and partners across the segment
-Provided critical insights into market composition, distribution channels & consumer perception
– Recommended promotional strategies and organizational modifications to improve sales potential
-Devised a phased strategic roadmap on customer acquisition and retention through digital channels
-Devised gaps in the product portfolio through a thorough competitive benchmarking

Product Engineer

• Technology Consultant working for application development for the Banking, Financial Services and Insurance Industry.
• Developed mobile banking applications and products (iOS/Android) for a major client in the UAE.

Project Research Intern

Worked under Dr. S. N. Omkar (Chief Research Scientist, Aerospace Engineering Department, Indian Institute of Science, Bangalore) and Dr. J Senthilnath on “Automatic Image Registration and Fusion for high-resolution multi-sensor satellite imagery”. Published in Springer Publications at https://link.springer.com/article/10.1007/s12524-016-0576-3

Degree Programs

MBA (International Business), Finance, Marketing

Bachelor’s Degree, Electronics and Communication Engineering

Licenses and Certifications

Adobe Target

Data Mining, Data Distributions, & Hypothesis Testing

Product Management: Building a Product Strategy

Tableau: Interface and Visualizations

Infrastructure Financing

Making Investment Decisions

Java Core

Introduction to App Campaigns

Design Thinking Practitioner

MCX Certified Commodity Professional

Google Analytics Certification

Google Adwords Certification