Native Voice ($14m seed) is building a mobile app platform of conversational AI assistants integrated with several devices, in collaboration with major brands such as Amazon Alexa, Skullcandy, Walmart, iHeart Radio, TuneIn and Accuweather.
• Led the 0-1 product development and launch of a conversational AI mobile app and car Bluetooth device, enabling users to engage with our GenAI assistants using their voice, becoming the company’s primary revenue-generating product.
• Established the company’s UX Research practice, dogfooding process and user pilot program to promote user-centricity and ensure AI effectiveness, resulting in the high user satisfaction rating required to partner with Walmart for an initial distribution of 30,000 devices. Product success led to an additional order of 20,000 devices within first month of launch.
• Owned product positioning across all digital and physical touchpoints including Walmart.com, physical stores, QR code landing page, mobile app stores and FAQ webpage, ensuring a cohesive customer journey.
• Leveraged funnel data analytics and A/B testing to develop the post-launch roadmap and drive product enhancements, resulting in a 15% reduction in mobile app onboarding bounce rate and a 30% increase in total conversion rate for core product features including voice assistant subscriptions.

At Industrious, a leading global co-working company, the startup tech organization focused on improving member experience to maintain the highest NPS rating in the industry at the time of employment.
• Led the development and launch of a Member Notifications mobile product, collaborating with business stakeholders to promote product best practices that ensured high member satisfaction, significantly increasing member engagement, subscription upgrades and retention.
• Performed A/B testing to improve UX and effectiveness of member location webpages, driving a 20% increase in conversion.
• Collaborated with legal team to ensure forms on webpages met privacy policy requirements.
• Conducted in-depth user research using ethnography, surveys, interviews and concept-testing for Industrious mobile and tablet apps for members and staff.

• Led market and customer research to guide product development and positioning for a portfolio of products (in AI, Blockchain, Cloud) with the largest pain points in the Retail industry across consumer experience, supply chain, and operations.
• Developed customer-centric product strategy for retail-tech marketing webpage and marketplace, which increased engagement by 60% and SaaS conversion by 30%, and increased sales lead generation for more complex products by 15%.
• Conducted design-thinking workshops with customers to uncover pain points and develop a multi-product roadmap, which increased product upsell by 5% in the first year.