– Liaising with the leadership team to collect business requirements for the development of dashboards & internal applications
– Running weekly calls with business analysts to discuss & track the product backlog
– Reviewing change request documents & analyzing the feasibility of the change
– Testing the new feature & providing UAT sign-offs
Sales Excellence & Sales Enablement
– Collecting, analyzing & visualizing data for helping the senior management in making strategic business decisions
– Reporting key trends in the revenue data to the CEO for sales & delivery reviews
– Assisting the management in driving strategic growth initiatives, OGSM reviews and other strategic initiatives
– Liasing with marketing team and project leads for the creation of case studies
– Led the accelerator video creation initiative for sales education & successfully created a repository of ready to use videos
– Conducting competition analysis and market research
Project 1 – Business Process Improvement
– Studied the existing manual process of budget consolidation and work plan generation & identified pain points of the supply chain management team
– Optimized and automated the entire process using Excel Macros
Project 2 – Master Data Harmonization
– Conducted data analysis & identified inconsistency across various data sources
– Updated & cleaned the master data with the most accurate & latest data
– Suggested feasible ways to harmonize the database on a on-going basis
– Elicited requirements, wrote user stories & designed user journey maps
– Interacted with the vendor’s software development team for building the white-label app
– Tested the app & guided the team in enhancing the user experience
Digital Transformation project of a leading bank
– Developed responsive and authorable webpages for a bank’s public portal using HTML, CSS, jQuery and Backbase framework
– Implemented the SEO requirements & helped the team to write SEO-friendly code
– Led a team of 5 trainees for populating content in the newly developed website
TCS’s Mobility wing
– Developed Mobile App for a client using HTML, CSS, jQuery Mobile and IBM MFP.
– Coordinated with the testing team and solved many UI defects.
– Created User Manual for the Mobile App and played a key role in publishing the app on Google Play Store and Apple Store.
– Won “Best Team” and “On the Spot” awards
– Handled Client’s Digital Assets.
– Performed various SEO activities like Link Building, Keyword Optimization, On-Page SEO, etc.
– Designed Infographics and Images for Social Media.
– Generated reports and analysis for clients using Google Analytics, Adwords and Facebook Insights.
– Handled promotional campaigns
– Made people aware of Freecharge mobile app, helped them in installing the app and using it.
– Distributed promo codes and worked with college groups to maximize the output of this campaign.
– Created content and graphics for social media.
– Promoted business on various social media platforms.
– Wrote articles.
– Created Images for promoting Aapka Times.