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Srinivas D
  • 8 years of experience
Skill Scoreⓘ
Rookie (2/6)
152
Industries
No Industries Found.
Skills
Evaluated for Senior Product Manager and Consumer PM role archetypeⓘ
Performance by Category
Top Skills
Agile methodologies Market analysis API integration Data retrieval Growth experiments Listening Performance tracking Stakeholder alignment Relationship building Negotiation
Skill Progression
Experience

Senior Product Manager

  • Kotak Mahindra Bank Limited
  • Full-Time
  • Aug 2020 - Nov 2023

Product: Credit Cards (Secured and unsecured) DIY and Assisted
• Spearheaded digital transformation of credit cards acquisition & achieved 96% digital sourcing (ETB & NTB)
• Implemented customer journeys of credit cards in DIY and assisted channels, achieved 70% growth in leads
• Ideated and implemented centralized Lead Management System from conception to launch in 12 months
• Created UI mock-ups, PRDs & led a team of 8 engineers overseeing development from concept to launch
• Designed & integrated KYC – eKYC, vKYC, & CKYC for end-to-end digital on-boarding of new customers
• Built enhanced DIY journeys for instant virtual card on Salesforce by integrating NSDL, CIBIL, UIDAI, BRE
• Monitored product funnel to analyse customer behaviour in journey & improved conversion rate by 20%
• Conducted customer & market research to identify friction points in customer journeys, reduced drop-off rate
• Identified cross-sell opportunities from Retail liabilities vertical and increased cross-sell leads by 30%
• Product SPOC for go-to market strategy and launch of new credit cards product, features on digital channels

Product: Credit Cards – Myntra, Indigo and PVR
• Prepared & presented dashboards of channel-wise sales, conversion rate, approval rate to Business Heads
• Designed customized digital journey for credit card application on Myntra app for Kotak Myntra credit card
• Leveraged transaction data on Myntra platform and unleashed potential to on-board 2cr+ Myntra customers
• Designed integrations for Indigo partner for seamless application of 6E Kaching credit card on Indigo website
• Forged partnerships with Indigo, PayTM & Policy bazaar to run campaigns, on-boarded 4L+new customers
• Liaised with vendor, partners & designers to develop & integrate APIs & UI/UX in Agile methodology

Achievements
• Liaised with cross-functional teams – IT, Policy and Compliance teams & achieved 100% regulatory compliance
• Revamped existing customer journeys for enhanced customer experience and reduced drop-offs by 30%
• Member of Kotak Young Leaders Council – 40 selected out of 2000 eligible employees in a rigorous process
• Led governance meetings with senior management to identify & resolve potential bottlenecks, conflicts, issues
PRE-MBA WORK EXPERIENCE

  • PwC India
  • Full-Time
  • Apr 2019 - May 2019

Project Details: Line Balancing – Identifying opportunities to reduce manpower in the production lines Roles & Responsibilitie s
• Performed process mapping of production lines at a tier 1 automotive parts supplier, analysed mfg. process
• Performed time & motion study, identified opportunities to optimize manpower and increase production
Achievements
• Implemented line balancing and achieved potential reduction of manpower by 8% in two production lines

Technology Specialist

  • Wells Fargo Bank
  • Full-Time
  • Sep 2016 - Jun 2018

Project Details: Customer On-boarding & CRM
Roles & Responsibilities
• Led a 6-member team responsible for Customer On-boarding Due Diligence using Cloud platform
• Handled end-to-end automation of IBM Business Process Management application using Selenium
• Liaised between multiple stakeholders – development, DevOps & QA teams, BA and performed RCA
• Worked on SOAP UI, Oracle SQL, Splunk, ALM, JIRA, RRC and RTC, MS Excel, PowerPoint
Achievements
• Awarded Wells Fargo Champion award which is the highest form of appreciation given to team members

Senior Software Engineer

  • NTT Data
  • Full-Time
  • Dec 2013 - Sep 2016

Project Details: Retirement plans & Insurance
Roles & Responsibilities
• Led a 4-member team responsible for end to end testing of Plan Focus application on Cloud platform
• Handled execution of software testing lifecycle of Remittance Centre project from analysis to sign off
• Oversaw project status, milestones achieved and timelines using QlikView & Tableau dashboard tools
• Demonstrated newly developed features to the US business partners, clients & product owners
Achievements
• Conceptualised & designed Gamification dashboard to identify top performers of the team every week
SUMMER INTERNSHIP

Degree Programs

MBA

  • IIM Mumbai (NITIE) Finance
  • MBA
  • - Jan 2020

Bachelor of Technology

  • St. Martin's Engineering College
  • B. Tech
  • - Jan 2013

Licenses and Certifications

No Licenses or Certifications Found.