SEO Product Manager
- Medgar Evers College
- Full-Time
- New York, NY, USA
- Jul 2023 - Aug 2023
• Led cross-functional teams, including UX/UI Design, Engineering, and Content Teams in optimizing the University’s website for search engine visibility resulting in a 70% increase in organic search traffic
• Prioritized and refined user stories within the feature backlog to ensure alignment with user needs facilitating an efficient and faster development time
• Reduced bounce rate by 20% through revision of sitemap and implementation of user-friendly navigation features
• Elevated user engagement by implementing targeted content strategies, resulting in a 30% increase in website interactions
• Improved page visibility by aligning website content with user needs identified through user surveys addressing users pain points