• Built the salary linked saving product MVP from scratch.
• Led the dev. of Android and iOS app, which is now onboarding >50% new users/month.
• Improved onboarding funnel conversion by 20% & saved OTP cost by $20K/month by implementing hybrid signup/signin process.
• Improved the top funnel by 30% in the span of a year by making the user journey super intuitive and contextual.
• Collaborated closely with design and tech teams, to improve end to end user’s journey for loan and saving product.

• Led changes in user onboarding journey which resulted in new user conversion by 20% and repeat conversion by 15%.
• Led a team of 4 developers, 2QA and 1 designer.
• Developed an in-house dashboard for managing supply and operation, streamlining processes and enhancing eficiency which improved TAT by 50%.

• Increased the GMV by ~15% MOM.
• Worked on referral, resell & partnership programs: ~25% Growth in Acq.

• Scaled mymandir from 5k DAU to 250k DAU (1M+ MAU).
• Increased organic user acquisition by 25%, in-app actions by 12% & retention by 10%.
• Managed a team of 16 community managers, 5 developers and 2 designers.
• Built an e-commerce store, centered around devotional items and scaled it to 700+ orders per day.