Director Product Management
- ATB Financial
- Full-Time
- May 2021 - Jan 2024
• Addressed the need for focused product enhancements in a digital sales portal featuring a video messaging solution, utilizing data analytics. Led a team in utilizing quantitative and qualitative data, resulting in a 25% increase in product-led growth.
• Identified and addressed customer interaction pain points within the mobile banking app by optimizing the AI chatbot. Implemented AI-driven features, leading to a 25% increase in customer satisfaction scores.
• Spearheaded a comprehensive overhaul of the mobile banking app, introducing user-centric features for a seamless customer experience. Achieved a 40% increase in app downloads and a 25% boost in transactions.
• Developed and executed data-driven sales strategies for a digital sales portal focusing on optimizing current system architecture. Realized a 15% improvement in conversion rates and a 20% increase in revenue.