Retention is a crucial metric for assessing the success and potential growth of a product or business. Lenny Rachitsky and Casey Winters consulted with 20 experienced growth practitioners to establish benchmarks for good and great retention across various business models.

For user retention after 6 months, the benchmarks vary depending on the business model. In consumer social, good retention is considered around 25%, while great retention is around 45%. In consumer transactional, good retention stands at approximately 30%, with great retention at 50%. Consumer SaaS sees good retention at 40% and great retention at 70%. SMB/Mid-market SaaS is considered good at 60% and great at 80%, while Enterprise SaaS has good retention at 70% and great retention at 90%.

When it comes to net revenue retention at 12 months, the benchmarks also differ based on the business model. Consumer SaaS shows good net revenue retention at 55% and great net revenue retention at 80%. Bottom-up SaaS has good net revenue retention at around 100% and great net revenue retention at 120%. Land and expand VSB SaaS has good net revenue retention at 80% and great net revenue retention at 100%, while Land and expand SMB/Mid-market SaaS has good net revenue retention at 90.