Product Strategy Senior Manager – Retail Media

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

The Yahoo Product Strategy team is responsible for driving the overall product strategy for the Yahoo DSP. You will work closely with cross-functional teams, including Product, Marketing, Finance, Business Development, Sales, and Customer Support to define and execute a product strategy for the Yahoo DSP for your domain. Your role will involve market analysis, competitive research, and customer feedback to ensure that Yahoo DSP continues to meet and exceed the needs of our clients.

The Sr. Manager, Product Strategy will be focused on Yahoo DSP’s Commerce offering which allows both retailers and brand partners to reach audiences using a broad spectrum of media solutions. Leveraging Yahoo DSP, this is a growing opportunity that we are well-positioned to capture with our unique inventory, data, and ad tech for existing and new clients. Our expanded offerings will encompass onsite (web and app) advertising and offsite advertising (social and programmatic).

A deep understanding of the Programmatic ecosystem, future-forward thinking, and being a collaborative team player are keys to success in this role. Following @adtechgod is a plus.

A Little About You:

• Thought Leader: Use your knowledge to develop informed opinions about the media industry and where the Yahoo DSP can succeed.
• Flexible: Embrace challenging, ambiguous, and unstructured problems – proactively identifying new products and opportunities.
• Informed: You’re on top of the latest news and developments in the programmatic and ad-tech space.
• Team Player: As a member of the DSP Strategy team, you are able to coordinate and work with multiple cross-functional teams.

Responsibilities:

• Develop and own the product strategy for Yahoo DSP’s Commerce offering and align it with the overall DSP Product Strategy.
• Identify market trends, customer needs, and opportunities for product and feature enhancements.
• Analyze competitive offerings and develop POV on where the DSP can gain a competitive advantage.
• Collaborate with Product teams to define and prioritize products and feature enhancements.
• Drive commercialization efforts with cross-functional teams.
• Work with GTM and Sales teams on product education and messaging.
• Gather direct customer feedback on DSP products and features.
• Serve as DSP subject matter expert on internal and external trainings.
• Work with Finance on product margin management and fee strategy.
• Collaborate on leadership updates, including QBRs and domain updates.

Requirements

• 5+ years in product or Programmatic media strategy for a media company or agency
• Strategic thinker and problem solver
• Experience working across multiple disciplines within an organization
• Excellent writing and presentation skills
• Highly organized with outstanding attention to detail, project management skills and experience leading cross-functional teams
• Self-starter with strong problem-solving capabilities

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $151,125.00 – $315,000.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.