Product Manager, Web Ads Solution

Job details

Top Skills: Data retrieval Digital marketing Growth experiments Listening Metrics definition Negotiation Relationship building Stakeholder alignment Writing and presentation
Suggested skill score: 290

Skills Breakdown


TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire – for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

TikTok web ads team aims to grow advertiser activation & retention & ARPA via enhanced delivery experience, performance and higher ROI. We’re looking for an experienced Product Manager to build highly scalable machine learning products that determine what ads billions of TikTok users see and engage with. You will be responsible for helping ‘millions’ of advertisers improve their return on ad spend, growing overall monetization efficiency, and protecting the experience of our users, creators and community through industry- leading recommendation system.

– Responsible for driving web ads revenue growth on TikTok; Enable advertisers to achieve true business value with upper and lower funnel objectives
– Analyze and diagnose business problems, identify client’s pain points and priorities, be responsible for planning, implementation and iteration of responsible area.
– Manage product’s lifecycle end-to-end (bidding tool, user journey optimization, targeting solution, native & Ads traffic combination, etc.), working with global cross-functional partners for successful development, go-to-market, operation and demand-generation efforts to provide end-to-end solutions for web ads clients


– BA/BS degree in Computer Science, EE, Mathematics or Statistics, or equivalent practical experience. Experience with machine learning/ recommendation systems is a plus.
– At least 2 years experience of online advertising in a product management role, with demonstrated leadership in the management of a product (or portfolio of products) through the software development lifecycle, from conception to launch to ongoing performance measurement and optimization.
– Fast learner with a good sense of judgment and original thinking.
– Excellent documentation, presentation, communication, organizational, and analytical skills, particularly implemented in a cross-functional and global role.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected].

Job Information:

?For Pay Transparency?Compensation Description (annually)

The base salary range for this position in the selected city is $161280 – $303240 annually.?

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.?

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees: ?

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ?

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ?

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.?

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