Product Manager – Platform Innovation

Job details

Top Skills: Feature prioritization Listening Metrics definition Negotiation Product roadmap Relationship building Stakeholder alignment User journey and personas Writing and presentation
Suggested skill score: 180

Skills Breakdown

Company Description

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for thousands of businesses businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit or follow Vericast on LinkedIn.

Job Description

Owner of various aspects in integrating new and legacy technologies into Vericast’s newest and evolving technology platform, NXTDRIVE, this role and defines the product vision/strategy and monitors financial performance of the product, making changes as needed to drive revenue and profit growth. Develops and implements product strategies that fit with the company vision. Creates and implements product road maps. Leads product development and innovation to drive growth and product differentiation. Maximizes product performance through partnership with cross-functional support teams.

The ideal candidate is someone with strong background in Product Management for Software or Advertising Technology combined with the ability to clearly communicate the vision. Successful individuals will possess business acumen to prioritize initiatives and work with senior management on priorities. If you have these experiences coupled with intelligence, industriousness, a team-oriented mentality, and a natural ability to fit into our dynamic culture, you’re an ideal candidate!

Key Duties/Responsibilities

  • PRODUCT ROADMAP: Establish, articulate, and champion the product vision and business value of the product. Collaborate with finance on key business metrics to drive the performance of the brand. Maintain current market analysis to support product ideation or updates to existing product line up. Assess product trends compared to historical performance and current goals, and identify gaps and developmental needs. Collaborate with Sales, Client Marketing, & Innovation Team on Evolution/Innovation/Disruption solutions of existing brands. Develop action plans with timelines and support requirements in order to implement product improvements. Report on product performance and innovation to internal and external audiences. Develop product-level goals and financial forecasts for short and long term.
  • PRODUCT DEVELOPMENT & INNOVATION: Lead implementation of product development/changes by defining and managing detailed project plans; and lead cross-functional teams in meeting key project milestones. Proactively educate internal stakeholders on changing product requirements and strategic goals to drive action. Collaborate with Pricing teams to optimize rate, margin, and functionality. Anticipate training requirements in order to prepare internal teams. Create conceptual workflows and collaborate to integrate product requirements and support expectations into the cross-functional work stream. Coordinate financial changes into product P&L.
  • PRODUCT REVENUE Work with Sales to drive to revenue & profit targets, identifying category and client opportunities and suggesting selling strategies. Partner with Sales and Marketing to understand marketplace needs and identify product gaps and opportunities. Provide sales with insights to support sales growth. Work with Sales Enablement to optimize training & product insights within the sales organization. Develop marketing plans and work with Marketing to design and produce sales collateral, PR, solution stories, and industry thought leadership in support of the product. Work with Finance on pricing promotions, as needed.
  • PRODUCT PROFIT/RESULTS Partner with MDT and Manufacturing to enhance performance delivery and streamline client engagements with your brand. Actively collaborate on Evolution/Innovation/Disruption solutions that will lower costs and increase profits. Work with internal teams to understand the voice of the customer and ensure product ROI and efficacy with clients and consumers. Develop product requirements and service level agreements with support teams. Use product insights to identify problems, working with leader to resolve customer or internal production and delivery concerns.



  • High School Diploma or GED (Required)
  • Bachelor’s Degree (Required)
  • In lieu of the above education requirements, a combination of experience and education will be considered.


  • 5 – 7 years Knowledge of promotional practices and purposes, media planning, selling, account management, and/or agency experience (Required)


  • Understanding of client vertical industries and issues
  • Thorough knowledge of company internal workings (or capable to quickly obtain) – including products and processes – Understanding of the Valassis product process from inception to delivery. In-depth knowledge of standard capabilities; ability to create recommend and validate custom options and capabilities In-depth knowledge and understanding of data, targeting, and analytics methodologies
  • Proactive, big picture thinker; able to anticipate other’s stated and unstated needs Ability to build and maintain strong working relationships externally and internally across multiple functions
  • Strong communication skills with a varied audience at multiple levels internally and externally
  • Ability to inspire successful completion of required tasks/deliverables from internal teams without direct leadership authority
  • Ability to provide performance coaching feedback directly or indirectly
  • Ability to remain calm and thrive under pressure; provide a calming influence to others during times of stress or tension
  • Strong negotiation and persuasion skills
  • Excellent problem solving & decision making skills
  • Results-oriented work style
  • Ability to conduct analysis to identify and implement opportunities, balancing the big picture with the details
  • Ability to handle multiple tasks
  • PC or MAC Literacy: MS Office (Word, Excel, PowerPoint), ability to learn custom systems
  • Prefer previous direct, on-site exposure to clients from a variety of client verticals


  • Desktop publishing programs
  • Microsoft Word
  • Microsoft Excel
  • Microsoft Outlook


  • Modify the procedures and process of others as necessary
  • Utilize product knowledge and positioning skills to present recommendations and to gain agreement and support
  • Effectively influence others to meet or exceed client expectations or adopt a course of action
  • Effectively influence, persuade, and communicate with multiple internal and external clients at a wide range of level and authority
  • Build relationships internally and externally and maintain an ongoing rapport at all levels of the organization.
  • Anticipate, identify, and proactively respond to client needs


  • Anticipate, interpret and proactively respond to the stated and unstated needs of others
  • Use knowledge and judgment to develop and articulate solutions for problems and issues
  • Independently formulate, decisions that have significant impact (financial, workflow efficiency, etc.) on the client
  • Resourcefully recommend options using broad client & business knowledge and experience
  • Drives, projects across multiple functions that have an impact on the company and/or client
  • Directs work teams, providing feedback and coaching, without direct leadership authority
  • Lead by example, displaying professionalism and acting as a role model for others to emulate
  • Provide analytic or diagnostic services that affect the client and other internal functional areas.
  • Minimal travel may be required

Additional Information

Salary: $100,000 – $120,000

Position is eligible for an annual bonus incentive program.

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

All team members are responsible for demonstrating the company’s Core Values at all times and for using Performance Excellence principles to continuously improve effectiveness, efficiency, products, and services. This includes, but is not limited to, participating on improvement teams, recommending, and implementing improvement ideas, and participating in training and other activities to keep up to date on processes, information, etc.

All team members are responsible for supporting and complying with internal and external audits, to include providing information, performing assigned tasks to ensure compliance, and preparing and maintaining evidence that key duties identified as internal controls have been performed.

All team members are responsible for supporting and complying with safety and security policies to promote a healthy working environment.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K and flexible PTO. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don’t just accept differences – we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit:

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