Product Manager, Growth

Job details

Suggested skill score: 180

Skills Breakdown

About Citizen

Citizen is the No. 1 public safety app in the U.S., with a mission to make the world a safer place. Citizen provides 911 alerts so people can use their phones to keep themselves, and the people and places they love, safe. Citizen has notified people to evacuate burning buildings, deterred school buses from nearby terrorist attacks, and led to the rescue of kidnapped children and missing people.Citizen’s 911 alerts are accompanied by live stories, real-time updates, and user-generated content so app users never have to wonder why there are helicopters overhead or fire engines passing by. By broadcasting from the scene of an incident, communicating with one another, and reading live updates, communities are empowered by Citizen. We act fast, break news, and give people the immediate information they need to stay safe. And we’re just getting started.Our paid products—Citizen Protect and Citizen Plus, enhance the Citizen experience by offering users powerful features like police scanner radio, historical incidents, custom alerts zones, and access to a digital guardian 24/7 help. Subscribers have used Citizen Protect to de-escalate tense domestic situations, guide emergency response to remote hiking locations, travel safely on late-night walks and Ubers.Already relied on by millions of people every day, Citizen will expand even further across the United States this year to keep more users safe and informed. We’re looking for hardworking, mission-driven individuals to help bring Citizen to hundreds of cities nationwide.Citizen is backed by 8VC, Founders Fund, Goodwater Capital, and Greycroft and has raised $100M+ in VC funding.

About the Role:

We’re seeking a seasoned Product Manager to oversee Citizen’s top-of-funnel and new user retention initiatives. Every day, Citizen users produce thousands of live safety videos meant to be shared with the world. This role will be to strategize, build, and maintain an organic content-led growth loop that distributes Citizen video across social media, TV news, SEO, and email – in near-real-time.This is one of the most exciting areas of the business, with the opportunity to expand Citizen from an essential safety app into one of the most important digital news platforms in the world. This is a hybrid role that executes across product and marketing. Expect to collaborate with a well-staffed team of designers, engineers, content creators, production companies, and data scientists to fulfill this vision.This person is a leader who has direct product management experience growing consumer content-led or media businesses. The ideal background is in news, social media, entertainment, gaming, e-commerce, or other content-focused platforms. Above all, this person must think from a customer-first perspective and be an advocate for Citizen users across the country.


  • Bachelor’s Degree in a technical field, or the equivalent experience
  • 5+ years experience total, with 2+ years having worked on consumer products
  • 2+ years experience working as a growth leader
  • Experience with SEO, and organic social media marketing
  • Practical knowledge of native app development on iOS and Android
  • Experience writing product specification documents
  • Experience improving existing businesses and building 0-1 products

Salary Range & Benefits:

The below represents the expected salary range for this position in New York, New York. We take a number of factors into account when determining compensation including your location, experience, and other job-related factors.Salary Range: $150,000 to $190,000 annually + equity + benefitsCitizen offers a competitive benefits package including medical, dental, vision, flexible spending accounts, paid time off, company holidays, stock option plan, commuter benefits, and various wellness perks.Citizen is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.

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