Manages all on-market low volume and specialty analytical systems. Supports new product launches from premarket requirements through commercial launch. In partnership with Marketing Manager develops specific marketing/ launch plans, activities to establish, enhance or distinguish product placement within the competitive arena which includes product positioning in the marketplace. Also supports market research to identify customer needs and satisfaction of on-market products to provide feedback to the global organization. Establishes pricing strategies. Works closely with many cross-functional teams (Field support, Commercial Education, Finance, Sales, Global and US Project Launch teams to support launch preparation as well as ongoing needs for current portfolio.
Collaborates with global business partners to drive US market requirements into the current and future product portfolio. Responsible for internal processes that drive product launches, updates, and expirations while serving as strategic lead on product availability related questions from the field. In conjunction with the demand planning team, is responsible for gathering input and data to create product forecasts and business plans that drive growth for assigned products. To the internal business partners/stakeholders, serves as the business owner/key point of contact for all questions/matters pertaining to their portfolio. Effectively work within a cross- functional team to inspire and influence above authority.
Effective collaboration and tight coordination with the partnered marketing manager.
Specialized and in-depth comprehensive product, competitors’ products, and disease states knowledge related to their products. Duties are varied and complex often involving research, analysis and solution development. Provides direction on issues of area of expertise and assists department leadership in setting strategic direction. Requires the regular use of originality, ingenuity and a higher level technical knowledge. Possesses and applies a comprehensive knowledge of a particular field or business function. Is the subject matter expert for utility and use of assigned products in the market. Plans, conducts and oversees work involving the largest and most important/complex projects. Does not supervise but provides direction to the team on projects and assignments. Works with minimum supervision. Proactively communicates progress with management and other stakeholders.