Product Manager-Application Technology

Job details

Top skills: Metrics definition Listening Negotiation Writing and presentation Product roadmap
Suggested skill score: 290

Skills Breakdown

This individual will provide divisional leadership and product expertise on Application Technology and build long term relationships within the territory to maximize company profitability and market share. This individual will be expected to specialize in Application Technology in order to provide support to the sales professionals, store parts and service departments, and customers on the products. Partnering with the Ag Regional leadership and Product Specialist to develop localized value propositions around precision agriculture, conduct and support field trials, demonstrations, training, and product expertise on new and future precision agriculture solutions. The ideal candidate would be located within 50 miles of an RDO Equipment Ag location within reasonable access to an airport.

$90000 – $120000 / year

Compensation & Benefits

  • 25% bonus potential
  • Comprehensive benefits package
  • Training and development, as well as opportunities to grow within the organization

Specific Duties Include

  • Increase market share and profitability for the stated range of products within the geographic area.
  • Maintain technical and product knowledge on all equipment sold within the dealerships area of responsibility.
  • Develop new sales, rental and demonstration leads.
  • Partner with local sales teams to deliver solutions to customers.
  • Continue to grow relationships with local and state government agencies to drive technology adoption.
  • Drive parts and service sales, such as machine inspections, overhauls, standard job quotes, and special parts promotions.
  • Perform follow-up calls at customer locations on whole goods and major parts and service sales.
  • Coordinate, monitor and/or conduct field demonstrations and loaners.
  • Use company-provided systems/tools (i.e. S2) to fully document, track, record, follow-up and capture all related sales activity in a timely and accurate manner.
  • Develop relationships and network throughout the industry to monitor and participate in all product activities. Know the market; where future work will be done, where it is currently being done and by whom. Develop an open and “real time” channel of communication throughout the industry. Be recognized as a solutions provider and a wealth of expertise for our customers. Be on every jobsite and deal.
  • Create opportunities by evaluating customer fleets and techniques, and proactively propose better solutions.
  • Coordinate the delivery of all new machines and provide onsite operation and maintenance training. Regularly follow up with customer’s deliveries to insure they remain fully trained, well supported and highly satisfied.
  • Communicate regularly with management and full line sales professionals throughout the state to share information on activity within their regions.
  • Be a primary channel of communication for product technical and commercial issues with manufacturing partners.
  • Be an active and highly visible participant in industry groups and events and keep abreast of competitive activity, products, and pricing.
  • Seek additional sales, parts and service opportunities for the Company and report those prospects to the appropriate team members.
  • Provide technology updates and solutions.
  • Stay current on all technological options and updates in order to provide solutions to customers.
  • Follow all safety rules and regulations while performing work assignments and adhere to all policies and procedures as specified in company manuals and as directed in the employee handbook.
  • Conduct self in the presence of customers and community so as to present a professional image of RDO Equipment Co.
  • Proactively seek and participate in available company-sponsored training, in an effort to develop and advance knowledge base and skill set.
  • Participate in all company/location driven communication efforts, including open book meetings, huddles, department meetings and other related efforts.
  • Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.
  • Perform all other duties as assigned by management in a professional and efficient manner.

Job Requirements

  • 4-6 years’ experience in an application or Precision Ag related role with involvement in activities such as sales, service, training, or other related work.
  • Strong working knowledge of Agriculture Application Technology and the challenges our customers face every day.
  • Travel expectations: minimum of 50%, seasonally based.
  • Excellent customer service skills
  • Excellent oral and written communication skills
  • Strong computer skills
  • College degree preferred.


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