Product Manager – App Ads – Ad Platforms

Job details

Top Skills: Stakeholder alignment Agile methodologies Relationship building Metrics definition Listening Negotiation Writing and presentation Product roadmap User journey and personas
Suggested skill score: 290

Skills Breakdown


At Apple, we work every day to create products that enrich people’s lives. The App Store is a safe and trusted place to discover and download apps. We offer an innovative destination bring consumers amazing experiences that ensure the apps we offer are held to the highest standards for privacy, security, and content. The Ad Platforms team builds privacy-first advertising products available globally that deliver helpful experiences to consumers and substantial value to app developers.

We are looking for a curious, analytical and collaborative technical product manager to form a deep understanding of Apple’s privacy values and advertising objectives of app developers to inform the product strategy for innovative advertising bidding features.

Key Qualifications

3+ years of technical product management experience with at least one entire product development cycle from concept to launch

Experience with advertising performance bidding or other optimization systems

Strong technical and analytical skills including proficiency with SQL

Outstanding written and verbal communication skills; ability to clearly articulate product vision, product strategy and requirements to engineers and internal business partners

Experience working closely with cross-functional teams and product stakeholders to define and drive product strategy and roadmap

Ability to build durable relationships, influence without authority, sell concepts internally, and actively drive decision-making across organizations

Self-motivated, thrives in a fast-paced environment with a high degree of ownership and accountability, and able to work efficiently to make continued progress on multiple priorities


Act as product owner for the performance measurement and bidding systems that serve the advertising needs of our app developers and adhere to our privacy values

Define product features/enhancements and communicate requirements to engineering teams via clearly written requirements documents, diagrams, and concise verbal communication

Work closely with engineers to enable them to identify the critical path, prioritize and execute upon requirements

Synthesize insights from research, customer meetings, platform engagement, and sales feedback to prioritize improvements and new feature ideas that will deliver business objectives and customer benefits

Collaborate with partner product managers and go-to-market teams on the relevant feature delivery strategy and plans

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $138,900 and $256,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Role Number: 200503264

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