Summary

Title: Product Manager

ID: 2283

Department: Marketing

Location: Buffalo, NY

Description

Job Summary

To maximize sales of Healthcare Solutions and Custom Label Products divisions in North America and Internationally through strategic planning, new product development and private label partnerships, promotions, pricing, forecasting, sales support, and Sales & Customer Service training.

Essential Job Functions

Marketing and Sales Support:

• Assume P&L responsibilities for all products under management
• Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints
• Communicate with senior management about marketing initiatives and project metrics
• Develop new marketing strategies for new markets
• Provide competitive information on products and quality issues with customers
• Forecasting and budget development
• Development of sales and customer literature, promotions and communications pieces
• Development of Customer Service programs; for example, product specialist training and up- and cross-selling techniques
• Development of packaging and cost improvement programs regarding packaging
• Work to maintain prices and develop selling strategies to prevent the decline in prices
• Monitor business/market trends and recommend appropriate action
• Develop business lines and manage products within them
• Collaborate with other business functions to develop and improve new and existing product lines based on market and customer information
• Participate in formal presentations on product line to management groups and at Sales/Marketing meetings
• Develop hands-on, in-depth knowledge of competitive products, and maintain technical analysis of competitive strengths and weaknesses providing in depth analysis of the market, industry, and competitors
• Work extensively with sales representatives in their territories to assist in selling products to learn more of customer needs and to provide training to the sales force
• Support and attend industry trade shows

New Product Development/Introductions

• Lead a new product team from concept to sales, working with customers for their input. Also, working with internal cross functional teams to ensure product is consistently available
• Develop skills in market opportunity analysis for reviewing and selecting projects for development
• Develop marketing research sources and techniques for gathering accurate and quantitative information on market sizes, competitor sales and evaluating opportunities for sales
• Aid in conducting on-site evaluations for new products, including (if necessary) trips to evaluation sites and in-service presentations

Other Responsibilities Include

Planning/Communication

• Clarify responsibilities
• Generate ideas which build the business or improve the way we manage it
• Recommend budgets
• Evaluate capabilities & opportunities
• Plan & schedule programs and projects

Executing/Operating

• Plan & schedule programs and projects

Measuring/Controlling

• Measure progress
• Report results & unusual situations to immediate supervisor
• Control expenditures

Decision Making Responsibilities

Decide

• Marketing strategies for product line
• Promotional programs – both customer and sales
• Pricing standards
• Sampling approvals
• Forecasts

Recommend

• Product marketing strategies and tactics
• Product design specifications
• Product line extensions
• Packaging options

Requirements

• Minimum three (3) years’ experience in business (marketing, finance or sales)
• Prefer experience in marketing and/or product management
• Minimum four (4) year degree in a business field
• MBA degree desired
• May require up to 25% travel

Business Skills

Knowledge, Skills & Abilities

• Conceptual as well as practical thinking
• Innovative: seeks new solutions and more effective and efficient ways of doing their job
• Ability to analyze both quantitative and qualitative information
• Problem-solving ability
• Planning and preparation skills
• Understanding/awareness of marketing strategy
• Timely follow-up with others in organization, customers and prospects
• Ability to deal with and manage change
• Decision making skills
• Writing skills
• Computer skills
• Record-keeping skills
• Financial analysis and accounting skills

Interpersonal Skills

• Communication skills
• Question development and asking (probing)
• Presentation skills
• Ability to capture and hold audience attention
• Listening
• Analysis and interpretation of spoken information
• Explaining solutions
• Displaying a conversational style
• Negotiation skills
• Managing differences
• Writing: organized, clear, concise
• Confidence as reflected by:
• Comfortable physical posture and use of non-verbal communication
• Dress and appearance
• Voice: tone, pitch, volume, inflection, articulation
• High energy level

Other

• Strong work ethic
• Demonstrated enthusiasm
• Patience and persistence
• Assertiveness
• Competitive nature
• Self-starter (initiative, discipline)
• Decisiveness
• Organized
• Integrity: honest, ethical
• Perceived as approachable by others
• Team oriented: cooperative, supportive
• Open to change, and new ideas: flexible
• Desire to challenge self to improve
• Works independently in unstructured situation
• Sets priorities and handles more than one assignment at a time
• Empathetic

Nissha Medical Technologies is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion, creed, gender, gender identity, gender expression,national origin, age, disability, marital or veteran status, sexual orientation or any other legally protected status. In addition, NMT will provide reasonable accommodations for qualified individuals with disabilities.

If you need assistance with completing the online application process, please call 716-849-6495.