Principal Product Manager – Personalization

Job details

Top skills: Listening Negotiation Writing and presentation API integration Stakeholder alignment
Suggested skill score: 290

Skills Breakdown

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

At WBD we seek to ignite people’s curiosity to engage, entertain, and enlighten the world around them through amazing viewing experiences. The Streaming and Interactive Entertainment group builds the global streaming platform that includes a suite of applications and platform capabilities to support all our brands. This platform covers Search, Content Recommendations, Personalization, Catalog, Video, Subscriptions, and more. We build for connected TVs, web, mobile phones, tablets, and consoles for a large footprint of products and brands (Max, discovery+, Food Network, CNN, Golf TV, MotorTrend, Eurosport, and many more) This is a growing, global product and engineering group crucial to WBD’s future.

We are seeking a highly skilled and motivated Principal Product Manager to join our dynamic team and lead the development and enhancement of our personalization services. As a Principal PM, you will play a pivotal role in defining the product strategy, driving innovation, and delivering exceptional user experiences. Your expertise and leadership will guide the direction of our personalization services, ensuring they remain at the forefront of industry trends and customer expectations.

Your efforts will help us scale to >100m customers and become a worldwide top 3 streaming company. You will identify and quantify customer problems, determine approaches to address them, and A/B test different features to solve them. You will be part of a team of Product Managers focused on Personalization, working closely with Software Engineers and Data Scientists. The team has a diverse range of skill-sets / experience in ML / Recommenders / related fields across streaming media, e-commerce, and other hi-tech problem spaces and hails from top-flight tech firms. You will partner with Editorial / Marketing professionals and discuss your efforts regularly with company executives.

Your Role Accountabilities…

  • Product Strategy: Develop and execute a comprehensive product strategy for our personalization services, aligning it with the company’s overall goals and objectives. Conduct market research, gather customer insights, and identify opportunities to enhance personalization services.
  • Roadmap Development: Collaborate with cross-functional teams, including engineering, design, marketing, and business development, to define and prioritize product features, enhancements, and capabilities. Create and manage the product roadmap to ensure timely delivery of milestones and align with business priorities.
  • User Experience: Champion the user-centric approach, continually evaluating and improving the personalization services to deliver an intuitive, seamless, and personalized user experience. Analyze user feedback, conduct usability testing, and leverage data analytics to drive data-informed decisions.
  • Competitive Analysis: Stay abreast of market trends, emerging technologies, and competitors’ offerings in the streaming services space. Conduct competitive analysis and leverage insights to differentiate and improve our product offering.
  • Stakeholder Management: Collaborate with key stakeholders, including executives, engineering teams, marketing teams, and customer support, to align product strategy with business objectives. Effectively communicate product vision, progress, and challenges to stakeholders at various levels within the organization.
  • Collaboration & Coaching: Foster a culture of innovation, collaboration, and continuous improvement. Assist management in developing and coaching junior Product Managers.
  • Product Launch and Adoption: Collaborate with marketing to develop go-to-market strategies and support the successful launch of new features and products. Monitor product adoption, gather customer feedback, and iterate on product offerings based on user needs and preferences.
  • Performance Measurement: Define key performance indicators (KPIs) and metrics to evaluate the success of our personalization services. Monitor product performance, analyze data, and leverage insights to drive product optimization and continuous improvement.

Qualifications & Experience…

  • 10+ years of experience in product management, preferably in the video streaming industry or related fields.
  • Strong understanding of personalization and search algorithms, and user behavior.
  • Being able to craft concise and customer-centric PR/FAQs, PRDs, and product vision documents while creating a compelling narrative is essential.
  • Demonstrated success in developing and executing product strategies that drive user engagement and business growth.
  • Solid knowledge of product development methodologies, agile practices, and project management tools.
  • Strong understanding of the news and sport media landscape, with a focus on streaming content, and the ability to apply this knowledge to product development.
  • Experience in international markets and a sensitivity to different cultural nuances is desired. Prior experience launching products worldwide is a plus.
  • Excellent analytical and problem-solving skills with a data-driven mindset.
  • Strong leadership abilities, with the capacity to inspire and motivate cross-functional teams.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • A passion for delivering outstanding customer experiences and a track record of delivering successful products.
  • Strong technical background, with the ability to understand and contribute to technical discussions with engineering teams.
  • Understanding of A/B testing methodologies and the ability to use data to inform product decisions.
  • Experience shipping high quality streaming products, with great user experiences: You know how to build simple but effective experiences for sophisticated products and/or data rich platforms

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $167,020.00 – $310,180.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [email protected].

Posted on Feb 23, 2024.

Free Projects for job applicants

empower music artists

Group Project

How to empower music artists?

Writing and presentation Business model design Product requirements

Individual Project

Comparison of checkout-free retail with incumbent product and business model

Business model design Market analysis Build vs buy vs partner

Build your portfolio with projects

Apply to Principal Product Manager – Personalization

Step 1: Add your resume

Step 2: We will create your skill profile

Step 3: Review your job match score

Step 4: Apply to jobs with a skill profile