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Rockerbox

Company details

No measurement methodology is perfect—why limit yourself to one?

Company Size:  101 – 500

Company Type:  Privately Held

Founding Year: 2013

Rockerbox empowers DTC, eCommerce, and digital-first marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for marketers to help them spend, analyze, scale, test, and market smarter.

From Oura to Brooklinen to Tula and Tushy, all of these brands are able to continue to grow by knowing what marketing channels and tactics are driving the most sales and highest value customers.

Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need for additional technical resources.

No one methodology is perfect, that’s why Rockerbox uses multiple. We incorporate rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to give you the most complete and accurate view of your customer journey.

With 200+ integrations, we track everything– even things like podcast advertising, direct mail, and TV (linear and OTT), all using integrations specifically tailored to those platforms. We also offer view-through data on Pinterest and modeled view-through on Facebook for detail you won’t find anywhere else.

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