Because Market


Company details

Redefining consumer experiences for older adults. Join us.

Company Size:  31 – 100

Company Type:  Privately Held

Founding Year: 2016

Because is a high growth, direct-to-consumer company focused on personal care needs for older adults. We started in 2017 with a simple idea – to make it easier for our families to get the products they needed. Today, we are on our way to becoming the #1 trusted brand for older adults, with the goal of helping millions lead vibrant, independent lives. We’ve raised over $40M in funding from top VC firms including Index Ventures and Khosla Ventures, and are grateful for the support for our customers, partners and investors. Health and wellness can be addressed in many angles — we’ve chosen to focus on older adults’ most intimate personal care needs to make their lives more comfortable. And this is just the beginning

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