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- User experience design
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Progress towards Goal
Progress per skill categoryⓘ
Progress per Skillⓘ
Listening –Â The ability to accurately receive and interpret messages in the communication process from all stakeholders.
Negotiation – The ability to have a dialogue with other people or parties intended to reach a beneficial outcome over one or more issues where a conflict exists.
Writing and presentation –Â The ability to clearly and succinctly present your ideas and thought process to a person, team, or stakeholders.
Feature Prioritization – The ability to plan out the order of features your team works on, based on your product roadmap. It’s important to prioritize features because you have limited time and money and too many potential features.
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Build vs Buy vs Partner –Â The ability to make a decision to build it in-house, buy or license it from someone, or partner with a complementary solution provider and go to market together.
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Market Analysis – Market analysis studies the attractiveness and the dynamics of a special market within a special industry.
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Product Vision – Product vision is a description of the essence of your product: what are the problems it is solving, for whom, and why now is the right time to build it. Product vision gives your team a bigger picture of what they are working on and why.
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Metric Definition – The ability to define measurable and quantifiable data points that a business must track and analyze to gauge the success of its product.
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Product Roadmap – The ability to create a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time. It’s a plan of action that aligns the organization around short and long-term goals for the product or project, and how they will be achieved.
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Business Model Design – The ability to define an organization’s business logic at the strategic level by considering the key factors impacting the business – value proposition, cost structure, revenue, partnerships, channels, resources, activities, value propositions, and customer segments.
Wireframes and Mocks – The ability to create a low-to-mid fidelity way of showing a design. A wireframe is the graphic representation of an app or a website containing the most essential elements and content. A mockup is a visual way of representing a product. While a wireframe mostly represents a product’s structure, a mockup shows how the product is going to look like. But still, a mockup is not clickable (just like the wireframe).
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Product Requirements –Â The ability to write a document containing all the requirements for a certain product. It is written to allow stakeholders (engineering, design, marketing, testing) to understand what a product should do and plan their work accordingly.
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User Journey and Personas – The ability to describe in detail who your key customers are and why they feel the ways that they do. Customer journey maps show you what your customers do as they interact, including where things do and don’t meet their expectations, and places where an organization can improve to serve customers better.
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User Research –Â The ability to understand user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
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User Feedback Review – The ability to analyze user feedback, identify issues with the product, and create a plan to rectify the issues.
Database Structure – The ability to understand how the data is stored, arranged, and retrieved to create a functional product and achieve business outcomes. It requires a basic understanding of tables, rows, columns, CRUD (create, read, update, delete) functions, and data structures ( byte, arrays, linked lists, record, union, object).
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System Design – The ability to define requirements to produce product outcomes. It includes defining and designing the components needed, how those pieces are constructed, what inputs the system will accept, and how they interact to produce the desired outputs. There’s also an element of designing, or at least vetting, processes that go through the system to ensure they’re working as intended and to maximum efficiency.
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API Integration – The ability to design seamless connectivity that allows organizations to automate business processes, and enhance the sharing and embedding of data between various applications and systems. It requires an understanding of APIs ( Application Programming Interface) and database structure to build the right flow for data.
Agile Methodologies – The ability to manage a project by breaking it up into several phases. It involves constant collaboration with stakeholders and continuous improvement at every stage. Once the work begins, teams cycle through a process of planning, executing, and evaluating. Continuous collaboration is vital, both with team members and project stakeholders.
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Data Retrieval –Â The ability to extract data relevant for the business from a variety of sources such as in-house databases, external portals, and analytics tools. It is preferred to have some understanding of at least one of the following languages such as SQL and Python to get data and covert it in a useful format.
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Growth Experiments – The ability to create processes and tests in an effort to conduct research and create long-term growth strategies for your business. Making important decisions about the future of your business can be risky and nerve-racking, and it’s important that you are confident that you’re making the right decision before you take that leap of faith. Growth experiments allow you to test different solutions before fully committing to them which helps save time, effort, and money.
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Performance Tracking –Â The ability to keep a record of the variance in key success metrics for the product and report the changes to key stakeholders, including leadership. It starts with defining clear metrics and then creating processes to get reliable data, followed by a clear template to share the output with your team.
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Stakeholder Alignment –Â The ability to bring together perspectives from different functions and stakeholders and convince the team to work together on one problem together.
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Relationship Building –Â The ability to build meaningful connections with teammates by putting yourself in their shoes to understand their day-to-day challenges and opportunities.Â
Distribution Planning – The distribution channel is a network of organizations that connect the producer with the end-users of goods or services. It’s part of your distribution planning strategy. The distribution planning strategy pertains to the product or service available to the target customers through its supply chain. The distribution strategy for marketing is often called the place, and the place is one of the marketing 4P’s.
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Sales Training and Support –Â The ability to work closely with sales leaders to improve seller skills, knowledge, and attributes to drive seller behavioral change and maximize sales success. As product managers know in-depth about the product, you would need to focus on educating the sales team and even accompanying them on client visits to sell the product.
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Marketing Collateral –Â The ability to create artifacts that explain the product well for marketing and sales teams to use during client visits and in campaigns. It generally involves creating a product demo, a user guide, or a one-pager that explains the product features and its value proposition clearly.
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Pricing Strategy –Â The ability to use a well-defined process to price products or services to meet product goals. Pricing is critical for company success and involves understanding the customer, product’s value proposition, competition, unit economics, and overarching company goals.Â
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Market Positioning –Â The ability to envision a place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness.
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Digital Marketing –Â The ability to understand the different online marketing channels and tactics that can be deployed by a company to grow. This generally includes social media ad campaigns, SEO (Search Engine Optimization), SEM (Search Engine Monetization), content marketing, affiliate marketing, and email marketing.Â
